eJustice » Internet Marketing » Paid Ranking

Pay-Per-Click

PPC

Our Pay-Per-Click professionals are certified in Google (adwords) MSN (adcenter) and Yahoo (Panama) advertising services. 

Unlike many companies that choose to charge by commissions, our flat rate removes the incentive for eJustice to benefit from your increased spending.  In addition, you have the option of setting daily spending limits to ensure that your budget is not exceeded.

Our proven PPC strategies include Split testing, the use of Landing Pages and Click Fraud Monitoring.

  • Split Testing - Involves actively testing two Paid Search ads (for the same keyword) or landing pages against each other, resulting in an ever evolving and improving advertisment.
  • Landing Pages - Are portal pages tailored specifically to the searchers query.  This allows you to identify on an individual basis where each visitor should enter your site, creating a customized experience specific to the visitor's needs.
  • Click Fraud Monitoring -  In Click Fraud, a user is imitated by a person or computer program by browsing the Web and clicking on an ad.  The main purpose of this activity is the artificial generation of a charge per click without having actual interest in the website associated with the ad.


On the Web as with other media, it's best to use a combination of marketing strategies to maximize your results. PPC and search engine optimization (SEO) each offer unique benefits, and they complement each other when used together.

PPC with Split Testing, Landing Pages, and Click Fraud Monitoring makes the most of your short-term budget to attract traffic based on a specified number of chosen keywords. SEO is a long-term strategy to ensure your site's visibility based on a larger group of keywords chosen in accord with Web traffic results.

The two strategies target different populations of clients, and they advertise your firm in different ways. PPC and SEO provide a blend of marketing that will make sure your site reach its largest audience.

When coupled with professional management and strategies, Pay-Per-Click can be a powerful tool for your firm. Have any additional comments or questions? Contact Us or Chat live with one of our qualified adwords professionals.

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"Imhoff & Associates P.C. has worked with eJustice and their site, Criminal Law Lawyer Source
for several years and their marketing efforts have returned many big retainers for our firm."

- Lee Shen, Marketing Manager
Imhoff & Associates, P.C.